Search Engine Optimization (SEO) is the process of gaining website traffic through organic search results from search engines. Earlier, it was one of the only means of directing traffic and had been the focus of marketers everywhere.
With the intervention of Social media came Social Media Marketing (SMM). SMM enabled businesses to market themselves across social media, helping marketers develop more connections with audiences.
Yet, SEO and SMM are two sides of the same coin. Ideally, SEO and SMM work in combination to create effective digital marketing strategies. Top SEO companies, like Digital Webies, utilize this strategy to help businesses draw in more traffic and transform visitors into customers.
Let’s take a closer looks at some key advantages of integrating SEO and SMM:
- Social Media Encourages Content Promotion: Social media allows you to take the quality SEO-based content you have worked hard to produce and promote it across several channels. If your content is exciting, and audiences stick around to read it, those engagement metrics express value to search engines.
- Social Media Encourages Engagement : Valuable contents are shared within social media platforms; this generates engagement which matters to SEO. Engagement not only helps increase your online reputation but also establish connections and form leads for your business.
- Increased Brand Recognition: Social media expands brand recognition, also benefiting SEO. Consistently publishing and growing engagement generates brand exposure through improved brand reputation. Increased presence rewards you with more branded searches on Google.As social media works to boost your website’s traffic, it is an indispensable tool! Whether it’s by content promotion, advanced engagement, connection building, increased brand awareness or exploiting Google’s partnership with Twitter, you can leverage social media to increase your organic traffic and conversions.The SEO and social media marketing team at Digital Webies are ready to help you enhance the traffic and engagement to your website. To learn more about our services, contact us today.
