Your company’s website is a portfolio for your brand. It has to be accurate and visually pleasing. When the stakes are this high, you need to build a website that is easily navigable, visually appealing, and leaves a positive impression on the subconscious of the customer.
It might seem that website design is just a game of colours and alignment but, one needs to understand it is much more than that. It is scientifically proven that the left top corner of your website gets the most attention of the user. The same principle is applied by the newspapers which have their cover story on the top left corner. Thus while designing a website in-house or with the help of a web development company in Bangalore like Digital Webies, this principle should be kept in mind.
- Content: The content on the website should have a positive tone to it. It works on the subconscious of the customers and leaves a good impression.
- Amount of Text: This is one of the important aspects to consider before website development. You don’t want your website to be cluttered and text-heavy. Remember no one has the time and the patience to read through huge amounts of text to learn about your brand. In such a scenario, the potential customers will eventually turn to your competitors.
- The Type of Language Used: You don’t want your website’s content to sound authoritative and commanding or worse boring. Make sure the language used is informal, relatable, and engaging. But again, make sure it’s not too informal
- The Layout: A website that uses the right alignment and makes proper use of white spaces is much more appealing and calming to the eyes of potential customers. Any aspect of the website shouldn’t be overwhelming to your audience.
All things considered, a properly aligned website with an aesthetic appeal can do wonders for your business. Digital Webies being one of the best digital marketing agencies in Bangalore works tirelessly to create and optimize your websites for increased conversions and customer base.
