Today, there are almost 2 billion websites on the internet. With these many websites out there, it can be quite tough to stand out and get noticed. Generating traffic for your website is difficult enough on its own, and it becomes even more difficult when you have to convert the traffic into profit.
Very often, your website is the first and only thing your clients see. So you want it to be eye-catchingly good that it draws backlinks, case studies, media attention and clients from the lot.
An ideal website design should serve its desired purpose by communicating its specific message and engaging the user at the same time. Many aspects such as consistency, colours, typography, graphics, simplicity, adaptability and functionality all fall into consideration while developing a good website design.
There are several key aspects to the creation of a website that can lead to how it is perceived. A good website design will help to develop confidence and encourage visitors to act on it. To set up an excellent user experience, it is vital to ensure that the website design is optimized for usability (form and esthetics) and how simple to use (functionality).
But what exactly makes a good Website?
Now, this is a pretty big topic to tackle. There are thousands of books and courses specifically covering web design.
Yet, some popularly conceived ideas or basic principles of what makes a good website design are –
- Purpose
- Aesthetically pleasing
- Relevance and Originality of Content
- Clear site navigation
But with stiff competition and businesses rolling out newer, creative approaches to their websites, these basic principles often fall short.
Good for you, as experts in Website designing and development, Digital Webies is here to save the day and list out some guidelines that will aid you when considering your next web project.
- Intention and Purpose of Website
Your website aims to accommodate the needs of the visitor. Keeping a simple, straightforward intention on all pages would allow the user to engage with what you have to offer. Websites may have several different intentions, but there are specific purposes common to all websites, such as – Describing Expertise, Building reputation, Generating Lead, Sales and Aftercare.
- Simplicity
Simplicity is the perfect way to take into account the user experience and accessibility of a website. Some strategies to achieve simplicity through design are- an appealing colour palette that suits your brand, legible typeface and imagery.
- Navigation
Navigation is the way that people interact and discover what they’re looking for on your website. Navigation of websites is key to visitor retention. If visitors find the website confusing, they will give up and go elsewhere for what they need. Therefore, it is crucial to keep navigation on any page simple, intuitive and consistent.
- Content
An impressive web design has a great design as well as great content.
The use of persuasive language and original content will attract and influence visitors by turning them into customers.
- Visual Hierarchy
Visual hierarchy is the order of priority of the organization of the elements. This is achieved by size, colour, imagery, contrast, form, space, texture and style. Establishing a focal point is one of the most important functions of visual hierarchy, telling visitors where the most crucial detail is.
- Layout
Layouts such as grids help to structure your interface and keep your content structured. They assist in aligning and balancing the elements clean on the website. The layout ensures a rigid structure with columns, sections that feel balanced and enforce order, and an aesthetically pleasing website.
- Mobile Friendliness
Users these days use their phones or other devices to search the internet. It is important to consider designing your website with a responsive interface where your website can adapt to various screens.
Your website is basically your business card. It is what everyone sees when they think of doing business with you. You ensure everyone deems your business trustworthy, competent and deserving to do business with by making your website sharp. Also, a good website pulls in traffic through Google, gets links from other sites, and is shared more often.
Digital Webies‘ result driven web design services will breathe life into your website and spread your message to your targeted audience. We are a company of creative practitioners in website designing and developing. Connect with us today to find out more.
